If you could avail of a service and pay for the privilege of it; or avail of a similar service and be offered it for free, what would you choose? If I was going to benefit in some way from the free service, I would choose that one, after having given it some proper thought. If I was considering availing of the paid service, I’d do my research to see what was on offer and I’d check the reputation of the person offering it, as I would be parting with hard-earned money.
If you were pondering what product to buy from a range of choices, do you believe what the reviewer says if he/she receives free samples of merchandise from time to time from the supplier? I can’t place much faith in a review if it’s too positive – nothing is perfect. I’d rather give it some real thought and make my own mind up.
This blog post came about as a result of what I’ve seen on various teacher Facebook pages over the last number of weeks. “Like, tag and share to enter a draw for a free planner!” and the likes. It has also come about as a result of what I’ve seen over the last few years – relatively new teachers hosting paid seminars or writing books where they tell NQTs and student teachers how they think they should do things. There is a lot wrong with this.
It is unethical. The whole “Like, tag and share” gimmick is a shameless way of accruing an increasing amount of likes for a Facebook page. The page with thousands of likes therefore has to be questioned as to its value. Can we really believe that ten thousand or more people really have an interest in what a particular teacher is saying/selling on Facebook if those likes were gained through a questionable marketing trick? Is it really a genuine following? Do ten thousand likes place a value in the product being sold or the reputation of the person selling it?
Teachers should question everything and should encourage their learners to do so too. There is an unfortunate trend occurring where some teachers are looking for the quick fix, or the “how-to” manual. This does a disservice to the profession and bypasses what all teachers should be doing – thinking critically. It shows a negligible amount of questioning or judgment – skills that are important to us as teachers and important to impart to our learners.
I don’t think we can improve our practice by being passive. We can improve our practice by being active participants in our own improvement. This means thinking for yourself, questioning new initiatives before implementing them, talking to your colleagues and sharing problems, solutions and ideas. It’s also important to question the value of what you read (this blog is not immune from criticism, rather it is welcomed) or what is for sale on the internet . We really can’t follow a check-list and expect to be the best we can be. It’s not all in a book and no one individual can give you answers to all of your questions or solutions to all of your problems. Collaboration, where everyone is respected as an equal and where everyone has something to contribute, is a good start.